Lyric Culture, a premium adult contemporary lifestyle brand, is launching LYRIX, its first brand extension based on the songs and style made famous by the hit television phenomenon "American Idol." The initial LYRIX-"American Idol" collection focuses on the tween market, with plans to further expand into kidswear and accessories.
LYRIX, a rock n’ roll apparel line designed for girls ages 7-16 and driven by popular song lyrics, will debut the “American Idol†collection, which includes tees, denim skirts, jackets and vests, velour hoodies and sweat pants retailing between $24.00 and $58.00, in 157 Federated unit Macy’s stores in early February 2008. Fans can also purchase select items from the collection online beginning January 18th. "Idol" fans can get a 10 % discount by entering the following promo code: LyrixVIP.
LYRIX t-shirts will draw inspiration from classic pop and R&B hits performed on "American Idol," such as RESPECT, Somewhere [...]
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